AIGA+APPLE: Why Good Design Matters (w/ Marc Woollard) November 15, 2006

Free...

As part of a unique partnership, AIGA SF and Apple Computer, Inc. have teamed up to give AIGA members the opportunity to show the business community the power of graphic design. On the third Wednesday of each month an AIGA member will present a special program at the Apple Store in San Francisco’s Union Square.

This series is brought to you by the AIGA business outreach committee. If you are interested in speaking at the Apple Store, or joining the business outreach committee, please contact Gaby Brink.

AIGA + APPLE @ the San Francisco Apple Store

November 15 , 2006
Marc Woollard, Templin Brink Design

Marc Woollard will tell of his experience of rebranding Pangea Organics, a small, sustainable bodycare company, while working at innovation giant IDEO. He will present their team's challenges of articulating a brand story that is centered around sustainability and fair-trade, which was already embodied in the company's products and practices. This brand story was developed into a full identity system including sustainable packaging design for 35 products, a compostable bar soap box inspired by egg cartons and made from 100% post-consumer content, a point of purchase display, a product guidebook, and customer collateral. Pangea Organics' renewed retail presence quickly helped the company overcome its hurdles of reaching premium retailers like Whole Foods and Wild Oats and resulted in a tripling of sales in the first year.

About Marc Woollard
Marc Woollard is Director of Brand Experience at Templin Brink Design where he specializes in the strategic development and articulation of brand storytelling for national and international brands. He joined T.B. D. after five years at IDEO, where he lead the communications group that helped many Fortune 100 companies plan, visualize and express their brands. He has worked with clients from nearly every industry and consumer segment including Birkenstock, Diageo, Gap Inc., Levi Strauss & Co., Marriott, Olivetti, P&G, Pepsi-Cola, Steelcase, Timberland and Warnaco. Marc studied advertising at the College fo Creative Studies and began his career as Art Director at McCann Erickson, working in many of their offices including Madrid, New York, Detroit and San Francisco.

Official Website: http://aigasf.org/events/event_apple.html